Haute Branding

As the lead art director, spearheaded the creation of a cohesive brand identity by defining colors, textures, patterns, typefaces, and various touchpoints and templates. Collaborated closely with the team to contribute to the development of the brand logo from initial concept to its final iteration. This approach ensured a unified and impactful brand presence across all channels, delivering solutions that resonated with the target audience and reinforced the brand’s identity effectively.

Creative direction: Diana Berno