Vecna Robotics Pro Mat 2023

Led a highly effective approach as the lead brand art director within a compact team, ensuring a cohesive and impactful presence across all touchpoints of the 2023 booth. Leveraging brand assets, colors, textures, and patterns alongside suitable typefaces, we curated a compelling impression for attendees. Responding to the client’s request, we seamlessly integrated a continuous demonstration of their innovative robots with informative signage, spacious meeting areas, and interactive engagement zones. Beyond this, responsibilities extended to assisting in floorplan development, structural design, material selection, SWAG creation, and uniform design. This holistic strategy guaranteed a standout booth experience that aligned seamlessly with the client’s objectives and left a lasting impression on visitors.

Creative direction: Diana Berno

Structural and layout art direction: Elizabeth Hack