Well Kids

Branding the children’s ministry at The Well Church included establishing guidelines to make the brand fun and still feel part of The Well’s overall brand. A bright, cheery color palette was established. Three droplets in the Well Kids logo align with the church’s logo, allude to service hierarchy and are created with colors that identify those serving. Collateral includes a vertical and horizontal logo, lanyards, badges, t-shirts, diaper tags, storage labels, table signs, handbooks, and more.